successful blog maintanence

While there are free blogging services available they generally offer ad-supported blogs with a restricted amount of templates and options. To truly take advantage with a business blog your best bet is to use a commercial application or pay for a commercial service. These enable you to integrate the blog into your own domain incorporating your own design. This ensures that you offer the full benefit to site visitors while making it easier to point blog visitors toward the appropriate pages of your site.

Regular content is imperative to the success of any blog. This content needs to be informative, accurate, and written in a way that will appeal to your visitors. Every blog demands different content and by producing the right content on a regular basis it will pay dividends.

In some posts you should try to find an opportunity to link to at least one page on your main Web site. Try not to get carried away by placing too many links or linking from all your posts but if you mention a particular product, link the name of that product to the corresponding page on your site. Alternatively include a paragraph at the bottom of the page that includes a link to a related resource (on your own page, or an affiliate link). If you're using a blog to make money through affiliate links then you should be careful to only use affiliate links in a relatively small proportion of your posts.